NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20240
Since 20230
Since 2020 (last 5 years)0
Since 2015 (last 10 years)0
Since 2005 (last 20 years)2
Descriptor
Foreign Countries2
Handheld Devices2
Social Influences2
Student Attitudes2
Telecommunications2
Advertising1
College Students1
Construct Validity1
Consumer Economics1
Marketing1
Multiple Regression Analysis1
Purchasing1
Questionnaires1
Reputation1
Social Behavior1
Social Networks1
Structural Equation Models1
Student Behavior1
More ▼
Source
Campus-Wide Information…2
Author
Suki, Norazah Mohd2
Publication Type
Journal Articles2
Reports - Research2
Education Level
Higher Education2
Postsecondary Education1
Audience
Location
Malaysia2
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing all 2 results Save | Export
Students' Demand for Smartphones: Structural Relationships of Product Features, Brand Name, Product Price and Social Infuence
Peer reviewed Peer reviewed
Direct linkDirect link
Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students'. Design/methodology/approach: Data collected from 320 valid pre-screened university students studying at the pubic higher learning institution in Federal Territory of…
Descriptors: Foreign Countries, College Students, Telecommunications, Handheld Devices
Students' Dependence on Smart Phones: The Influence of Social Needs, Social Influences and Convenience
Peer reviewed Peer reviewed
Direct linkDirect link
Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students' dependence on them. This research also examines whether students' dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the…
Descriptors: Foreign Countries, Telecommunications, Handheld Devices, Student Attitudes