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Direct linkEl-Kassar, Abdul-Nasser; Makki, Dania; Gonzalez-Perez, Maria Alejandra – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is…
Descriptors: Cross Cultural Studies, Foreign Countries, Social Responsibility, Student Attitudes
