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Kensinger, Weston; Woolsey, Conrad; Divin, Amanda; Tapps, Tyler – Drugs: Education, Prevention & Policy, 2014
Aims: Strategic energy drink marketing continues to target college students despite this group already being identified as high-risk for experiencing negative consequences. To better understand and predict drinking behaviors and to develop more effective prevention programs, this study examined students alcohol-only and combined-use positive…
Descriptors: College Students, Drinking, Student Motivation, Identification