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Ackerman, David S.; Dommeyer, Curt J.; Gross, Barbara L. – Journal of Marketing Education, 2017
This study examines how three factors affect students' reactions to critical feedback on an assignment--amount of feedback (none vs. low amount vs. high amount), source of feedback (instructor-provided feedback vs. peer-provided feedback), and the situational context of the feedback (revision of paper is or is not possible). An incomplete 3 × 2 ×…
Descriptors: Marketing, Feedback (Response), Assignments, Student Attitudes
Ackerman, David S.; Gross, Barbara L.; Sawhney Celly, Kirti – Journal of Marketing Education, 2014
Many educators today emphasize student engagement and self-regulated learning, including giving students choices. However, research suggests that too much choice can have negative consequences such as feelings of stress and regret. An experimental design wherein students were offered different numbers of choice options when previewing, as in a…
Descriptors: Business Administration Education, Student Attitudes, Student Motivation, Marketing
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Ackerman, David S.; Hu, Jing – Journal of Marketing Education, 2011
Using an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in their classes recently. This study uses a scale of learning styles that includes a measure of the…
Descriptors: Active Learning, Curriculum, Teaching Methods, Motivation Techniques
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Ackerman, David S.; Gross, Barbara L. – Journal of Marketing Education, 2020
Student reactions to grades can be unpredictable. Students may complain about grades, sometimes angrily, even when they receive a moderately high grade. This study looks at beliefs about the self as predictors of students' reactions to an average grade received on a hypothetical assignment. It examines the effect of a student's self-efficacy with…
Descriptors: Grades (Scholastic), Student Attitudes, Self Efficacy, Student Reaction