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ERIC Number: EJ1197184
Record Type: Journal
Publication Date: 2018
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0307-5079
EISSN: N/A
Examining the Effect of an Environmental Social Marketing Intervention among University Employees
Gregory-Smith, Diana; Manika, Danae; Wells, Victoria K.; Veitch, Tom
Studies in Higher Education, v43 n11 p2104-2120 2018
This paper examines the impact of an environmental social marketing intervention on employees' energy saving intentions in a higher education institution (HEI) in the UK. The study examines the influence of both individual (attitudes, knowledge, norms) and organisational (perceived organisational behaviour, perceived organisational support) variables on intentions to save energy in the workplace. A quantitative methodology was used in the form of a survey, which also included open-ended survey questions. The quantitative data highlighted the important role of both general and specific attitudes in determining intentions. Additionally, data from the open-ended questions highlighted the importance of organisational behaviour, particularly support, policies and barrier reduction strategies in determining employees' pro-environmental intentions and behaviour. Differences were noted between employees in terms of their job roles (academic vs. non-academic) and job duration. In light of these findings, implications for sustainability in HEIs are discussed along with directions for future research.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A