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Direct linkAtkinson, Amanda Marie; Sumnall, Harry; Measham, Fiona – Drugs: Education, Prevention & Policy, 2011
Aims: This study analysed the depiction of alcohol in an online government partnered social marketing campaign: Hollyoaks "The Morning After the Night Before". This was a new initiative, providing Internet-delivered episodes of a popular terrestrial drama targeted at young people. Methods: All the 12 episodes were coded for "visual…
Descriptors: Health Promotion, Drinking, Young Adults, Marketing
