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Direct linkGregory-Smith, Diana; Manika, Danae; Wells, Victoria K.; Veitch, Tom – Studies in Higher Education, 2018
This paper examines the impact of an environmental social marketing intervention on employees' energy saving intentions in a higher education institution (HEI) in the UK. The study examines the influence of both individual (attitudes, knowledge, norms) and organisational (perceived organisational behaviour, perceived organisational support)…
Descriptors: Foreign Countries, Marketing, Intervention, College Faculty
