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Direct linkGregory-Smith, Diana; Manika, Danae; Wells, Victoria K.; Veitch, Tom – Studies in Higher Education, 2018
This paper examines the impact of an environmental social marketing intervention on employees' energy saving intentions in a higher education institution (HEI) in the UK. The study examines the influence of both individual (attitudes, knowledge, norms) and organisational (perceived organisational behaviour, perceived organisational support)…
Descriptors: Foreign Countries, Marketing, Intervention, College Faculty
Brown, Abraham; Moodie, Crawford – Health Education Research, 2009
Using cross-sectional data from three waves of the Youth Tobacco Policy Study, which examines the impact of the UK's Tobacco Advertising and Promotion Act (TAPA) on adolescent smoking behaviour, we examined normative pathways between tobacco marketing awareness and smoking intentions. The sample comprised 1121 adolescents in Wave 2 (pre-ban), 1123…
Descriptors: Advertising, Smoking, Incidence, Adolescents
Atkinson, Amanda Marie; Sumnall, Harry; Measham, Fiona – Drugs: Education, Prevention & Policy, 2011
Aims: This study analysed the depiction of alcohol in an online government partnered social marketing campaign: Hollyoaks "The Morning After the Night Before". This was a new initiative, providing Internet-delivered episodes of a popular terrestrial drama targeted at young people. Methods: All the 12 episodes were coded for "visual…
Descriptors: Health Promotion, Drinking, Young Adults, Marketing
