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ERIC Number: ED605079
Record Type: Non-Journal
Publication Date: 2020
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2501-1111
EISSN: N/A
The Effect of Internal Marketing on Physical Education and Sports Teachers' Job Performance
Duyan, Mehdi
Online Submission, European Journal of Education Studies v7 n4 p269-276 2020
The aim of this study is to investigate the effect of internal marketing on physical education and sports teachers' job performance. Data were obtained from physical education and sports teachers (N=157) working in public institutions in Turkey. The data were collected with two scales measuring internal marketing and job performance. Descriptive analysis, validity and reliability analysis, correlation, and hierarchical regression analysis were applied to the obtained data. Validity and reliability analysis showed that both scales are highly valid and reliable. As a result of the hierarchical regression analysis, it was seen that internal marketing had a significant and positive effect on physical education and sports teachers' job performance. In order for education managers to achieve high performance in their organizations, they are suggested to apply internal marketing effectively.
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Turkey
Grant or Contract Numbers: N/A