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Merz, G. Russell; Ward, Jamie; Qrunfleh, Sufian; Gibson, Bud – Higher Education, Skills and Work-based Learning, 2022
Purpose: The purpose of this paper is to describe the role and characteristics of the summer internship program (Digital Summer Clinic) delivered by Eastern Michigan University. The authors report the results of an exploratory study of interns participating in the Digital Summer Clinic over a five-year time period. The study captures and analyzes…
Descriptors: Marketing, Internship Programs, Natural Language Processing, Computer Software
Hembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
Peer reviewed
Lubienski, Christopher – Educational Policy, 2003
Draws from the implementation of reform policies in Michigan to examine both the politics and political economy on the effects of schools as instruments for serving consumer preferences--a perspective referred to as instrumentalism. Contends that instrumentalism emphasizes individual private purposes and nonpublic forms of governance and…
Descriptors: Charter Schools, Comprehensive School Reform, Elementary Secondary Education, Institutional Characteristics