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| Goldgehn, Leslie A. | 1 |
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Goldgehn, Leslie A. – Currents, 1985
Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)
Descriptors: Higher Education, Institutional Advancement, Marketing, Needs Assessment
