As e-commerce continues to develop, many colleges and universities have reformed their talent training accordingly. In particular, Shenzhen Tourism College of Jinan University has conducted continuous and in-depth exploration of the training mode established for e-commerce professionals. By interviewing previous graduates and tracing their career…

Intentional learners are self-directed people who take charge of their education, whether in a setting or an informal setting. Learners who practice intentional learning skills choose their learning methodologies and organize their studies in accordance with their interests, preferences, and speed. This study embarks on the following objectives:…

The paper considers current taxation problems in cross-border electronic commerce in goods, theshare of which in total trade continues to grow. Considering the field of economics as a part ofuniversity education, which can play a prominent role in solving the current problems, we suggestspossible ways of regulating the cross-border e-commerce…

Under the background of the "Internet Plus", the e-commerce industry is in rapid development, and its demand for talents is increasing. However, the e-commerce major is a new interdisciplinary field, and the colleges and universities are still in the stage of exploration in training and cultivating the talents. For now, the talent…

This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: "Higher Education and Digital Economy Development", "Artificial Intelligence in E-Business", and "Business Intelligence Applications". Chapters focus on China's higher education in…

In education, the needs of learners are different in the majority of the time, as each has specificities in terms of preferences, performance and goals. Recommendation systems have proven to be an effective way to ensure this learning personalization. Already used and tested in other areas such as e-commerce, their adaptation to the educational…

Current higher vocational English textbooks have limitations in providing timely work-related information, representing the nature of vocational education, preserving authenticity of text materials, and using technology to enhance textbook interactivity. To address the limitations of current higher vocational English textbooks, this study adopts…

The objectives of this research were to (1) develop virtual commerce using the design thinking process to promote modern entrepreneurship, (2) carry out a suitability assessment of this process, and (3) evaluate digital entrepreneurship competency (DEC). The research process was therefore divided into 3 phases in accordance with these aims. The…

This case study outlines the development and utilization of a Mobile Augmented Reality (MAR) application to teach an asynchronous online lesson on e-commerce. The MAR technology was leveraged primarily to enhance the presentation of online learning materials, add interactivity to the learning process, and enable students to access the lesson from…

Persuasive Technologies (PT) are computational methods, strategies, and design techniques, grounded in social psychology to change user attitudes/behaviours. PTs have been applied in diverse areas, such as eCommerce, health, workplace, vehicles, urban and ambient environments. A kind of PT that has become popular in eLearning is known under the…

Gamification--the use of gameplay mechanics for nongame applications--enables learning by doing, yet questions abound about its effectiveness for education. This teaching brief reports on the gamification of an entrepreneurship course using a stand-alone gamification platform integrated with Shopify, a global e-commerce platform for online stores.…

In developing an ESP writing course to prepare business administration students for business careers, it is essential to identify their English writing needs. Thus, this study aims to explore the English writing needs of Thai undergraduate business administration students as an initial step of ESP writing course development, highlighting four…

This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…

These proceedings contain the papers and posters of the International Conferences on: Educational Technologies 2022 (ICEduTech 2022), Sustainability, Technology and Education 2022 (STE 2022), Internet Technologies & Society 2022 (ITS 2022), and Applied Management Advances in the 21st Century 2022 (AMA21 2022) held virtually, from December…

Higher Educational Institutions (HEIs) and organisations have made significant investments in eCommerce/eBusiness in efforts to keep up with heightened technology penetration in organisational and institutional fabrics. These efforts have been incorporated in their strategic mission partly, to bolster their reputation. HEIs reputation depends much…