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Direct linkLamie, R. David; Barkley, David L.; Markley, Deborah M. – Journal of Extension, 2011
Rural small businesses struggling against the current of competition from "big box" retailers, weak consumer demand, and on-line shopping options must find strategies that work. Many are finding that adoption of e-commerce strategies is a key to survival, even prosperity. This article highlights the lessons learned from a recent case study…
Descriptors: Economic Development, Small Businesses, Internet, Online Systems
