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Download full textBuchanan, David R.; Lev, Jane – 1989
This study explored how motor sports sponsorships complement and amplify the brewers' media campaigns by joining masculinity, risk, excitement, and beer in the actual "lived" experiences of potential consumers. To document industry expenditures and justifications for motor sports sponsorship, trade journals and newsletters (N=25) and…
Descriptors: Advertising, Alcoholic Beverages, Athletics, Blue Collar Occupations
Peer reviewedBeck, Kenneth H.; Summons, Terry G. – Journal of Alcohol and Drug Education, 1987
Surveyed high school students on alcohol-related issues. Found that, compared to females, males drank beer, wine, and liquor more frequently and in greater quantities; reported more frequent instances of drunkenness and drunk driving; believed risks associated with drunk driving were less serious; reported own experiences as best sources of…
Descriptors: Alcoholic Beverages, Beliefs, Drinking, High School Students
Peer reviewedDuryea, Elias – Journal of Alcohol and Drug Education, 1985
Investigated the tendency of 150 ninth-grade students to comply with peers in various risky alcohol and driving situations. Experimental groups received a one-week preventive alcohol education program. Results showed experimental groups reporting significantly lower levels of compliance toward the risky situations. (Author/JAC)
Descriptors: Alcohol Education, Alcoholic Beverages, Drinking, High School Students
