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Peer reviewedRorabaugh, W. J. – OAH Magazine of History, 1991
Traces the history of alcohol use in the United States from the colonial period to the present. Discusses changes in public attitudes toward drinking. Explores attempts at prohibition, alcohol preferences, the relationship between alcohol consumption and economic prosperity, and the dichotomy of alcohol as a part of a European heritage that is…
Descriptors: Advertising, Alcoholic Beverages, Attitude Change, Cultural Influences
