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2003
Following on its recent reports on alcohol advertising in national magazines and on television, the Center on Alcohol Marketing and Youth (CAMY) commissioned Virtual Media Resources (VMR), a media planning and research firm in Natick, Massachusetts, to analyze the alcohol industry's televised "responsibility" ads in 2001, using the same…
Descriptors: Advertising, Alcoholic Beverages, Drinking, Marketing
Tyler, Rea; Hood, Paul C., Ed. – Highway Loss Reduction Status Report, 1981
By a wide margin, the major public health problem for teenagers in the United States is injuries associated with motor vehicle accidents. Starting at age 13, motor vehicle passenger death rates per capita climb sharply compared to passengers of other ages. Since deaths per licensed driver peak at the age of 18, insurance analysts have recommended…
Descriptors: Adolescents, Age, Alcoholic Beverages, Comparative Analysis