Provides an overview of several environmental strategies that have proven successful in reducing drinking and driving among adolescents and young adults and suggests that integrating such strategies into present institutional initiatives can create significant and enduring reductions in drinking and driving among this population. (Author)

Theory and research on the processes of early social learning in children has indicated that television and television commercials play an important role in children's internalization of cultural meanings, interpretations, and values, whether or not the commercials children see are intended for or directed at them. Between the ages of 2 and 18,…

This study explored how motor sports sponsorships complement and amplify the brewers' media campaigns by joining masculinity, risk, excitement, and beer in the actual "lived" experiences of potential consumers. To document industry expenditures and justifications for motor sports sponsorship, trade journals and newsletters (N=25) and…

Driver licensing, the only state program with the opportunity for routine personal contact with every driver, has unmatched potential for both general and specific countermeasures to the problem of drunk driving. General countermeasures apply to large groups of drivers prior to the occurrence of any infraction. They may be considered basically…

By a wide margin, the major public health problem for teenagers in the United States is injuries associated with motor vehicle accidents. Starting at age 13, motor vehicle passenger death rates per capita climb sharply compared to passengers of other ages. Since deaths per licensed driver peak at the age of 18, insurance analysts have recommended…