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Download full textGriffith, Jeanne A.; Kile, Marilyn J. – 1986
This paper describes the successful use of student focus groups by the University of Wisconsin--Whitewater Student Health Center to assess marketing strategies for alcohol abuse prevention. The focus group is a group of 13 students who met several times with a facilitator to share perceptions, feelings, and attitudes about alcohol abuse…
Descriptors: Advertising, Alcohol Education, Alcoholic Beverages, College Students
