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Geller, E. Scott – 1984
While there is little research specifically dealing with college students and drunk driving, there is ample evidence of frequent, heavy drinking by students. A series of projects was undertaken to explore college students' drinking behavior and attitudes related to alcohol-impaired driving. These projects included: (1) analysis of behavioral…
Descriptors: Alcoholic Beverages, College Students, Drinking, Higher Education
Peer reviewed
Russ, Nason W.; Geller, E. Scott – Journal of Alcohol and Drug Education, 1988
When given a "blind" taste test prior to a party, college students (N=137) showed no clear preference for Budweiser beer, Bud Light, or low-alcohol beer, but later drank significantly less low-alcohol beer. It was concluded that without improved marketing intervention, low-alcohol beer will not impact on drunk driving among college…
Descriptors: Alcoholic Beverages, College Students, Drinking, Higher Education