Little documentation exists about male community health workers ("promotores") networks. The experiences of "promotores" can provide input on how to attract, train, supervise and maintain male "promotores" in CHW programs. We present the experience and perspectives of "promotores" who participated in a male "promotores" network assisting Latino immigrant men in an emerging Latino community. All "promotores" in this community-based participatory study received payment for work 10 hours a week. We conducted qualitative interviews with all "promotores" starting the program, after 5 and 13 months. Three main themes emerged: 1) Men decided to become "promotores" to help others, yet appreciated being paid. 2) "Promotores'" learning experience was ongoing and was facilitated by a cooperative dynamic among them. Learning how to listen was crucial for "promotores". 3) "Promotores" experienced difficulty separating their personal lives form their role as a "promotor". We conclude that paying "promotores" facilitates the fulfillment of their drive to serve the community. Enhancing listening abilities needs to be part of "promotores'" training curricula. Finally, it is advisable to build a project with many opportunities for "promotores" and project staff to share professional and non-professional time and discuss their challenges.