This article reviews literature related to building digital scholarship centers and explores the experience of Appalachian State University Libraries in planning and implementing a digital scholarship program. Appalachian surveyed its faculty, performed a gap analysis of existing services, compared programs at other universities, and inventoried services provided by campus partners to determine service offerings. The following case study will discuss the planning process and the first year of implementation, exploring some of the challenges, such as a lack of understanding and hostility toward new modes of scholarship. Some of the lessons learned include the need for adequate research and planning time as well as education for, and communication with, key stakeholders.