A study of attitudes of government spokesmen, industry spokesmen, and consumer groups toward advertising on children's television programs. (LS)

A discussion of controlling quantity and quality of television advertising by looking at the approach of Britain's Independent Broadcasting Authority and deals with its possible application in the U.S. (HB)

The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…

This text contains the transcript of a one-day hearing of the Senate Committee on Commerce held in Salt Lake City to collect views on the impact of television on children. It consists of 19 testimonies, and additional articles, letters, and statements introduced into the record. (EMH)

In this series of National Public Radio interviews, individuals from education and television broadcasting discuss the use and abuse of television by schools and the influence of television on children in home viewing. It is asserted that television is and will continue to be watched, and therefore it is necessary to learn how to deal with it. By…

In his remarks delivered at the Second National Symposium on Children and Television, Federal Communications Commissioner Nicholas Johnson charges that television is not adequately serving those 20 million Americans under the age of five. He scores the networks for the inane, if not actually harmful, nature of their programming and for the…

All the steps in making a television commercial, from conception to writing through production, are laid out, and many examples of real commercials illustrate the process. The book is directed toward those who want to write successful commercials. Subjects include the use of research in constructing and evaluating commercials, budgeting, choosing…

This collection of 25 papers and panels presented at the 1971 Engineering Conference of the National Association of Broadcasters surveys recent technical developments in the field. At least four of these papers are relevant to education. "Everything You Wanted to Know About Cartridge Machines--But Were Afraid to Ask" describes improvements in…

The 1972 broadcasting yearbook provides complete information about the broadcast industry. An opening section offers a television (TV) directory, various TV statistics, such as demographics, distributions, sales, and rankings, which can be used for market strategies, and other useful information for those involved in communications. A section on…

Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)

English teachers have a responsibility to teach students to become intelligent consumers of television messages. (JH)

Based on an extensive series of interviews with clinical psychiatrists and psychologists, educators, television executives, producers, performers, advertisers, parents, and children themselves, this book explores the effect of television on a child's values. It delves into the question of a relationship between violence on television and violent…

In this document, broadcast regulatory issues since 1940 are outlined and discussed in relation to social forces. The 1940s saw open warfare between the Federal Communications Commission (FCC) and broadcasters, as a result of the FCC expanding its powers. In 1946, the FCC issued its "Public Service Responsibility of Broadcast Licensees,"…

This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…