Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)

Discusses two still unfolding scenarios in the history of television--Surgeon General's inquiry into influence of television violence, and the campaign by health authorities against cigarette smoking--and questions whether there is something to be learned from these experiences in relation to banning television advertising of alcoholic beverages.…

This review of recent empirical research on the effects of television on children and teenagers begins by examining the results of two surveys which were conducted to determine the opinions of experts in the field. A brief statement of the findings indicates that experts generally agree that television harms formal scholastic achievement while…

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several…

Research on incidental learning by children from television is both a cause and effect of the increasing attention being given by social and behavioral scientists to the influence of mass media. Laboratory-type experiments and data collected from everyday life are consistent in their findings, providing convincing evidence that television can…