An increasing number of all undergraduate students are attending more than one university in their path toward earning a four-year college degree. With a national push toward free and accessible community college and the rising cost of higher education in general, more and more students are transferring between institutions. As a result, four-year institutions are seeing larger number of transfer students in their student population. Transfer students require institutional support in this process, specifically in the admission process and four-year institutions may be relying on the recruitment and matriculation of transfer students now more than ever before as an enrollment management strategy. This study focused on the role of transfer admission professionals in the support of transfer students in the transfer admission process. Study participants included five transfer admission professionals from private four-year institutions of higher education in the Northeast. Interpretative phenomenological analysis (IPA) methodology was utilized to examine how participants made sense of their role in the greater phenomenon of transfer admission. Findings revealed four superordinate themes that characterized their experiences: transfer admission professionals have dual responsibilities to the universities and students; transfer admission professionals provide customer service; developing an institutional infrastructure for transfer students; and a transfer student receptive culture. Knowledge generated from this analysis can inform best practices for prioritizing transfer admission as a strategy for enrollment management, developing an institutional structure and receptive culture around transfer, and keeping service to students at the heart of practice for faculty and administrators. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]