Marketers must adapt to the challenges created by the COVID-19 pandemic, which accelerated innovation and changes across the world, but specifically in the digital marketing industry. Consumer demand and purchasing behaviors have changed fundamentally, and these current trends are affecting how marketers utilize digital marketing. As a result,…

As the cost of higher education has risen, partly due to the embrace of neoliberalism in higher education, students and families have faced a growing cost-sharing burden. Along with an increased demand for graduate education credentials, this trend has led to the growth of student loan debt in the United States. This narrative case study…

Today, it is necessary to learn to manage and administer organizations based on values, which is also influenced by the culture and atmosphere of the organization. No comprehensive research has been done on organizational culture and personnel values. Therefore, the purpose of this study is to provide a theoretical framework based on the…

Even though quality assurance has played a role in European higher education for decades by now, it is still a topic of great discord. While several studies have focused on the initiation phase of quality assurance, little attention has been paid to the question on how attitudes towards quality assurance in higher education change over time. This…

Nowadays, the concept of innovation is omnipresent in most political discourses as well as in technological, socio-economic and scientific development plans. Innovation is essential for solving complex problems in new ways, which can lead countries to development and prosperity. The realisation of an innovation is not the result of a random act,…

Under the influence of economic globalization, Chinese enterprises are seeking more international market shares, and Africa is one of their crucial markets. This calls for translators who are experienced in multilingual business communication, which brings a challenge for business translation education in Chinese universities. In this paper, a…

The rise of cross-sectoral collaboration initiatives has been widely documented. While schools and third-sector organizations share important educational goals in these initiatives, the predictors of their identification with common goals have not been examined systemically to date. This article analyses predictors of common goal identification…

The Cooperative Extension Service (Extension) is part of the land-grant university system with a mission of outreach and service in the areas of agriculture, natural resources, family and consumer sciences, youth development, and community economic development. As the number of minorities grows in the United States, Extension needs to ensure that…

Colleges and universities use language (i.e., talk and text) to represent diversity and inclusion in community engagement. Diversity refers to individual and social or group differences (e.g., race, ethnicity, national origin, social class, gender identity and expression, sexual orientation, ability), while inclusion is the intentional and ongoing…

This article outlines some of the opportunities and challenges of changing what the library "brand" means to academic and professional services staff in the rapidly changing environment of UK higher education, taking the University of Leicester as a case study. It makes a practitioner contribution to the growing body of evidence of how…

Strategic communication is not solely the remit of library managers and directors, but is the product of internal culture and engagement with the organization's brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organization that their message is on point, and that they understand, are committed…

This paper presents the results of an empirical descriptive and contrastive study designed to assess how closely postgraduate translation programmes fit the reality of professional practice. Focusing on medical translation, the case study analyses the convergences and divergences between the competences that professional medical translators deploy…

Numerous studies have identified a positive correlation between employee engagement and overall organizational performance. However, research on employee engagement specifically within higher education is limited, and even less attention has been focused on engagement within the context of Christian higher education. An exploratory comparative…

This paper investigates the dynamics of student enrolment in the Syrian private higher education sector. The paper adopts a system dynamics approach, to construct suitable simulation models that could be used to examine the complex and dynamic interactions between student flows, staff ratios and investments in plant and facilities. The study…

This paper presents the preliminary findings of a case study of the merger of two higher education institutions in France. The paper's main focus is not the politics that gave rise to the institutional merger, nor the rights or wrongs of the decision, nor the merger process itself; rather, it is the extent to and the ways in which these features…