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Rashid, Sufyan; Mustafa, Hasrina – Tertiary Education and Management, 2022
The proliferation of private and public universities in Malawi has increased competition for excellent employees and competent students. It is argued that corporate reputation has the potential to promote the competitive advantages of the HEIs by attracting and retaining employees and students. This study aims to identify how the quality of…
Descriptors: Reputation, Higher Education, Corporations, Foreign Countries
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Rashid, Sufyan; Mustafa, Hasrina – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…
Descriptors: Reputation, Employee Attitudes, Universities, Public Colleges