Speakers in conversation often tailor referring expressions in ways that reflect beliefs about the knowledge and perspectives of specific addressees. In this study we examined whether such audience design can influence speakers' conceptualizations of referents beyond the conversation. In a Wizard-of-Oz paradigm, participants identified novel…

Following the celebration marking its 150th anniversary year, the Chicago History Museum found itself at a crossroads in envisioning its future. How could it make the city's history--and its oldest cultural institution--relevant in the 21st century? The staff of the museum has been exploring the answer to this and other questions to better…

Many communications offices are so busy working on external communications that they tend to neglect their internal audiences. But the reality is that in higher education, communicating effectively with students, faculty, and staff is critical to achieving an institution's overall communications goals. Having realized that reaching internal…

Noting that previous research on avoidance fails to explain adequately the forces behind reading or not reading, a study examined the avoidance gratifications of southern Illinois newspaper readers and nonreaders. Data for the study were collected during the course of a more general newspaper readership survey in Carbondale. In telephone…

Discussion of library activities at the Bensenville (Illinois) Public Library to promote lifelong learning focuses on services to the Hispanic community, including defining the target audience; family literacy programs, including home visits to help explain and promote library activities; and community involvement. (LRW)