Peer reviewedERIC Number: EJ561455
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
The Ins and the Outs of Electronic Publishing.
Wills, Mathew; Wills, Gordon
Internet Research, v6 n1 p10-21 1996
Examines electronic publishing for academic and professional publishers. Discusses benefits of electronic publishing to authors and readers, argues that the hard sell and product-driven mindsets will not work in a customer-focused communications medium, and outlines characteristics of electronic publishing that must be incorporated in successful marketing strategies. (PEN)
Descriptors: Authors, Communications, Electronic Publishing, Higher Education, Marketing, Publishing Industry
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
