The pet care service industry is booming. The U.S. Census Bureau (2019) recorded pet service industry payroll numbers at almost $11.2 billion (excluding veterinarian services). In this teaching case, Mark, the owner of a successful dog boarding business, is looking to capitalize on that growth as he expands his customer demographic to welcome cats…

Services are intangible in nature. For a marketing educator, it is difficult to illustrate to students the means of creating favorable customer experiences through standard lectures or case studies in a services context, considering this intangibility property. This paper describes a simple role playing game that uses the Chinese puzzle 'Tangram'…

Responding to change is a critical workforce competency and an essential skill for effective leadership and management along with abilities to work in a group, problem solve, and demonstrate critical thinking capabilities. In this experiential exercise, students collaborate in groups, think critically, and respond to customer demands in a…

Every time shoppers make a purchase at a store or browse a Web site, customer behavior is tracked, analyzed, and perhaps shared with other businesses. Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase…

Courses: Business Communication, Intercultural Communication. Objectives: Students will demonstrate understanding of some of the effects of culture on business communication. Students will explore cultural diversity in customer-seller relationships.

Individuals with a high school education represent the largest subset of the U.S. workforce. However, little is known about the employer expectations of these individuals, particularly in the area of soft skills--also known as 21st-century skills. Online job advertisements offer useful data for examining these expectations, as they may supplement…

Madison Elementary School, a K-6 school of 335 students in Marshfield, Wisconsin, recognizes the value of student feedback and strives to learn more through monthly student meetings, whole-class sit-downs, and student exit interviews. As the principal of Madison Elementary School, the author meets with a group of students for half an hour during…

The "electric grid" is the system of power generators, power lines, and other equipment that transports electricity from where it is generated to where it is used. Electricity and its distribution are crucial to the functioning of modern society, yet its dynamics often go unseen and unnoticed by the public. Teaching about the sources…

Entrepreneurship education is increasingly shifting from learning about entrepreneurship to developing entrepreneurial skills. One skill all entrepreneurship students need to develop is the ability to assess whether or not there is a market for their new product or service. Recent popular trade books like Eric Ries's "Lean Startup" and…

Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…

The Slushie World case study is designed to teach the basics of Microsoft Access and database management over a series of three 75-minute class sessions. Students are asked to build a basic database to track sales and inventory for a small business. Skills to be learned include table creation, data entry and importing, form and report design,…

Research methods is perceived as a technical and difficult topic by some students. Using role-play to teach it can make it more accessible, meaningful and engaging. Role-playing the familiar roles of customer and waiting staff at a restaurant and discussing the variables that may affect the size of tips can help students to learn some of the key…

This applied database exercise utilizes a scenario-based case study to teach the basics of Microsoft Access and database management in introduction to information systems and introduction to database course. The case includes background information on a start-up business (i.e., Carol's Travel Club), description of functional business requirements,…

This is an example of a real-world applicable case study, which includes background information on a small local business (i.e., TCS), description of functional business requirements, and sample data. Students are asked to design and develop a database to improve the management of the company's customers, products, and purchases by emphasizing…

The authors introduce an educational video game (application, or "app"), "CandyFactory Educational Game," designed to promote students' development of partitive understanding of fractions while demonstrating the critical need to promote that development. The app includes essential game features of immediate feedback,…