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Communicating Corporate Social Responsibility.
Peer reviewed Peer reviewed
Manheim, Jarol B.; Pratt, Cornelius B. – Public Relations Review, 1986
Offers evidence that corporations have failed to communicate effectively the significance of their social responsibility activities. Suggests a strategy for improving that communication. (MS)
Descriptors: Business, Communication Problems, Communication Skills, Decision Making
Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda-Setting?
Peer reviewed Peer reviewed
Esrock, Stuart L.; Leichty, Greg B. – Public Relations Review, 1998
Examines how corporate entities use the Web to present themselves as socially responsible citizens and to advance policy positions. Samples randomly "Fortune 500" companies, revealing that, although 90% had Web pages and 82% of the sites addressed a corporate social responsibility issue, few corporations used their pages to monitor…
Descriptors: Agenda Setting, Communication Research, Corporations, Organizational Communication
Issues Management: End of First Decade Progress Report.
Peer reviewed Peer reviewed
Heath, Robert L.; Cousino, Kenneth R. – Public Relations Review, 1990
Argues that issues management is a robust contribution to the public relations discipline. Offers additional rationale for empowering public relations practitioners by involving them in strategic planning, making them responsible for issue scanning and monitoring, integrating their advice into standards of corporate social responsibility, and…
Descriptors: Communication Research, Organizational Communication, Organizational Development, Planning
Corporate Issues Management: An International View.
Peer reviewed Peer reviewed
Wilson, Laurie J. – Public Relations Review, 1990
Advocates the development of an international perspective in the study and application of issues management. Proposes an action determinant matrix approach to classifying issues and quantifying the potential impact of an issue so that corporations can determine appropriate actions, if any. (KEH)
Descriptors: Communication Research, Global Approach, Organizational Communication, Organizational Objectives