The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of Massachusetts Dartmouth study. They have become essential for university communication departments, and they take on more importance during emergencies. In this article, the author discusses how campus crisis communications today demand social media. He describes what educators can do to use social media in crisis management.