This article looks at the critical writings of Mark C. Taylor. It suggests that Mark C. Taylor is rewriting a global imaginary devoid of the kind of citizenship that Henry Giroux claims as the basis for public education. Instead, Taylor wants to see the university take shape as profit-generating. According to Taylor, in lieu of learning to take positions in relation to the historical understanding that constitutes them, students are to be fitted into their identities as technology-users, directing their knowledge acquisition towards fulfilling contemporary corporate demand. This article places Taylor's op-ed positions on universities in the context of his writings in his fields of specialization, philosophy and religion, to show how he has manipulated the key terms of critical theory against critical theory's emphasis on critique and citizenship. Taylor twists the ideas of Kant, Kierkegaard, Hegel, and the Frankfurt School to show how the market must be thought of as God. (Contains 9 notes.)