This study aims to discuss the fundamentals of music copywriting in music education and identify pathways for integrating musical compositions into the learning process without infringing copyright and prohibiting the use of specific music pieces. To achieve this goal, the authors used methods of analysis to identify the available resources in the…

In this experiential learning activity, Telling the Tale, students use the power of story to translate a deeper knowledge of target markets into demonstrable practical competencies, such as buyer persona formulation and copywriting. The activity's overarching goal is to provide students with hands-on experience in which they hone their creative…

Background: Research on children's play asserts that children's identities are performed and (re)formed in peer groups where they try out identities and make sense of their social worlds. Yet there are kinds of play (e.g., violence, gore, sexuality, and consumer culture) that are often hidden and taken underground, deemed inappropriate for public…

Objectively assessing student creative work in the fields associated with mass media can be problematic. Communicating expectations to students, as well as providing them with a clear yet flexible rubric for evaluation of copywriting, newswriting, audio production, video production, and web-design, requires examination of the relevant student…

Advertising may be the most pervasive form of modern rhetoric, yet the discipline is virtually absent in rhetorical studies. This article advocates a mutually beneficial rapprochement between the disciplines--both in academe and the workplace. Rhetoric, for example, could help address an enduring lacuna in advertising theory. Persuasive…

This article reports on a descriptive and exploratory study of near-beginner learners of French in English secondary schools, their cognitive and metacognitive strategies, and their general approaches to writing. There is virtually no research on foreign language writing at this level, conceived in this study as including the copying of words and…