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ERIC Number: EJ150314
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Corporate Competition for Foreign Language Customers: Is There an Answer?
Wilkins, Wynona H.
Foreign Language Annals, 9, 6, 519-524, Dec 76
The proliferation of private organizations offering foreign language instruction to the public, and the advertising approaches of these organizations, are discussed. Suggestions are made for foreign language teachers in high schools and colleges to use in attracting more students. (RM)
Descriptors: Advertising, Business, Enrollment Influences, Language Instruction, Private Schools, Propaganda, Public Relations, Publicize, Second Language Learning
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A