Today's society consists of individuals who belong to different generations. Natural change will lead to the fact that a new generation of individuals will take up most of the society's structure, at the same time raising questions about behaviour in virtual space changes. Assimilation of new technologies in society greatly depends on consumer attitudes that are determined by the psychological characteristics of consumers. Purpose of the paper is to form a conceptual psychological profile of generation Z, which would create preconditions to adapt the electronic service solutions for the youngest generation of society. Features of the Theory of generations and psychological characteristics of the generation Z will be analysed in order to achieve this goal. Guidelines of information technologies (IT) solutions for adaptation for generation Z will be given due to established profile. This paper is based on analysis of scientific and practical literature, systematisation, comparison, graphical representation of information.