This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

The success of tech company IPOs such as Facebook, Twitter, and Snap has not been lost on today's Information Systems (IS) majors. The demand for entrepreneurship education has grown rapidly from a just a few college classes in entrepreneurship in the 1970s to the over 3,000 colleges and universities providing entrepreneurship curriculum today…

Increasingly, today's information systems (IS) programs are focused on making sure students are graduating with well-developed soft skills. One of these necessary soft skills is intercultural communication, which is the ability to communicate with people from different cultures. This teaching tip presents an assignment designed to increase the…

Established retailers are facing growing competitive pressure from pure internet startups that are leveraging eCommerce marketplaces hosted by Amazon, Facebook, Alibaba, eBay, etc. Some traditional retailers, such as Best Buy, Macy's, and Walmart, have created an effective competitive response to these pure eCommerce startups by adapting their…

The use of Web-based learning technologies has increased dramatically over the past decade providing new opportunities and avenues for students to interact with their professors virtually using computer-mediated communication (CMC) technologies. In this article, the authors share their experiences and findings with the use of virtual office hours…

Web 2.0 and virtual world technologies are here to stay. Today, our students come to our classroom with a presence on Facebook, the latest concert as a podcast on their MP3 player, and experience playing games in virtual worlds. In some respects, students are more tech-savvy than their Information Systems professors. Research showing the benefits…

The context of Information Communication Technology (ICT) is changing dramatically. Today, Web 2.0 applications such as Facebook and MySpace are used ubiquitously in the general population, and Virtual Worlds are becoming increasingly popular in business, for example via simulations in Second Life. However the capacity of Virtual Worlds is…