Building a social media profile itself is a rewarding experience for digital librarians, but there is another aspect to social media immersion, and it is a powerful tool for the profession. As librarians establish expert status in the use of popular tools such as Facebook, Twitter, Tumblr, and WordPress, they can add training and even product…

Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about everyone. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the…

Traditional libraries are being redefined. They are not only places to access books in print, but are also rich resources for digital assets. As a result, technology training programs need to progress beyond basic "mouse and keyboard" in order to meet the ever-changing needs and demands of the public. As library collections transition to…

Libraries today are determined to meet the expanding needs of their patrons by keeping their services and book collections up-to-date with the rapidly growing technological advances. Many have adapted to the innovative changes seamlessly by integrating new technology trends such as: (1) purchasing more ebook titles; (2) using social media sites…

Facebook is a social network that connects people with other people. Librarians have created Facebook Groups to share ideas and to debate how to use this resource as a potential marketing and/or reference tool. Based on conversations among these librarians, it appears that student response to library outreach on this medium is lackluster at best,…

In 2008, we started by pulling a sample of 483 public libraries from across the country, using 2007 public library annual report data. Because small libraries have different needs and resources than larger libraries, we stratified the sample to make comparisons by size, according to the following population groups: fewer than 10,000 served;…

People live in an era of social, enterprise-oriented, and increasingly cloud-based technology; a dramatic shift away from stand-alone isolated silos that previously dominated. Computing systems can flourish today only when built to easily exchange data and services. An application that stands alone may provide practical functionality but may not…

The foundation of the mighty Google Empire rests upon an algorithm that connects people to information--things such as websites, maps, and restaurant reviews. Lately it seems that people are less interested in connecting with information than they are with connecting to one another, which begs the question, "Is Facebook the new Google?" Given this…

This article describes how and why the Library 101 Project was created and the lessons that the developers learned out of this project. The Library 101 is a project that challenges librarians to revise the paradigm of "basic" library services in order to remain relevant in this technology-driven world. It was developed by Michael Porter,…

When the Vise Library at Cumberland University set down the path to their digital makeover, they were optimistic that they could completely revolutionize their library's web presence. They tried to keep their goals manageable, but it turns out they did not "quite" achieve 100% success. In this article, the author describes how they have…

During the summer semester, the Vise Library at Cumberland University (CU) began working on its "digital makeover." It has six goals: (1) Create a more user-friendly and dynamic website; (2) Activate and maintain accounts on social networking sites such as Facebook, MySpace, and Twitter; (3) Produce a library blog that allows students, staff, and…

People do not want to talk about failure, and technological innovations that do not work out are especially difficult for librarians to discuss. Technological failures are expensive in terms of money and time lost, and they are often minimized by library directors in their annual reports in favor of reporting more positive outcomes. Today's…

Cumberland University (CU), where the author serves as a library technical assistant, is a small, private liberal arts college located in Lebanon, Tennessee, about 30 miles east of Nashville. CU was the first college in Tennessee to have campuswide wireless internet access, and organizations such as the Alumni Association have a strong presence in…