This publication presents options raised through various forums for marketing adult and community education (ACE) in Victoria, Australia, and suggested strategies. After an introduction (chapter 1), chapters 2 and 3 provide a broad view of the current situation for marketing ACE. Chapter 2 discusses general issues in the current position--ACE ethos, focus on funding or customers, marketing capacity, and opportunities. Chapter 3 addresses key marketing issues: brand, image, and awareness; current markets; networks and linkages; and marketing features--the six "Ps" (promotion, position, place, people, price, and products). Chapter 4 sets up parameters for future response: marketing objectives and strategic marketing framework. Chapters 5 and 6 provide suggestions for ACE's response to the market situation. Chapter 5 discusses core issues that must be addressed at the state level to improve the overall effectiveness of ACE marketing: competitive position, networks, leadership, professional development, priorities, and key initiatives. Strategies are presented as indicative options for responding to the core issues. A table lists the issue, strategy response, and activities for these levels: state and clusters, regions, local providers. Chapter 6 selects priority groups and provides suggestions for marketing strategies to reach them and enhance their participation in learning. A table provides a group profile for each group and, for each strategy, suggests implementation level and possible activities. (YLB)