Publication Date
In 2024 | 0 |
Since 2023 | 0 |
Since 2020 (last 5 years) | 0 |
Since 2015 (last 10 years) | 2 |
Since 2005 (last 20 years) | 3 |
Descriptor
Foreign Countries | 3 |
Marketing | 3 |
Student Recruitment | 3 |
Universities | 3 |
Competition | 2 |
Foreign Students | 2 |
Global Approach | 2 |
Higher Education | 2 |
Cognitive Style | 1 |
College Choice | 1 |
Community Involvement | 1 |
More ▼ |
Author
Demiray, Ugur | 1 |
Fleischman, David | 1 |
Kamal Basha, Norazlyn | 1 |
Lawley, Meredith | 1 |
Nagy, Judy | 1 |
Raciti, Maria | 1 |
Soutar, Geoff | 1 |
Sweeney, Jillian C. | 1 |
Yilmaz, R. Ayhan | 1 |
Publication Type
Journal Articles | 2 |
Reports - Research | 2 |
Information Analyses | 1 |
Tests/Questionnaires | 1 |
Education Level
Higher Education | 3 |
Postsecondary Education | 3 |
Audience
Location
Australia | 3 |
Malaysia | 1 |
Singapore | 1 |
Turkey | 1 |
United Kingdom | 1 |
United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Fleischman, David; Raciti, Maria; Lawley, Meredith – Journal of Marketing for Higher Education, 2015
Increased competition for the international student market has motivated universities to modernize their marketing strategies. Community engagement is an important component of students' international university experience and represents a potential point of competitive advantage. Developing marketing strategies around university-student-community…
Descriptors: Foreign Students, Student Recruitment, Community Involvement, Marketing
Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
Demiray, Ugur; Nagy, Judy; Yilmaz, R. Ayhan – Online Submission, 2007
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…
Descriptors: Foreign Countries, Higher Education, Universities, Student Needs