NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 4 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Gray, David – International Journal of Learning and Change, 2012
To help increase the effectiveness of self-directed teams, this paper studies the attitudes and behaviour of self-directed team members during the course of a computer simulated marketing strategy game. Self-directed teams are used widely throughout organisations yet receive little scrutiny when they undertake a task which is subject to conditions…
Descriptors: Emotional Intelligence, Teamwork, Marketing, Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
Demiray, Ugur; Nagy, Judy; Yilmaz, R. Ayhan – Online Submission, 2007
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…
Descriptors: Foreign Countries, Higher Education, Universities, Student Needs
Peer reviewed Peer reviewed
Direct linkDirect link
Arambewela, Rodney; Hall, John; Zuhair, Segu – Journal of Marketing for Higher Education, 2005
The growth in the international education market within the next two decades will be dominated by Asia, accounting for almost 70% of the global demand for international higher education (Bohm et al., 2002). The market attractiveness with significant pecuniary and non-pecuniary gains from full-fee paying students will result in a more competitive…
Descriptors: Higher Education, International Education, Student Attitudes, Factor Analysis