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Fleischman, David; Raciti, Maria; Lawley, Meredith – Journal of Marketing for Higher Education, 2015
Increased competition for the international student market has motivated universities to modernize their marketing strategies. Community engagement is an important component of students' international university experience and represents a potential point of competitive advantage. Developing marketing strategies around university-student-community…
Descriptors: Foreign Students, Student Recruitment, Community Involvement, Marketing
Demiray, Ugur; Nagy, Judy; Yilmaz, R. Ayhan – Online Submission, 2007
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…
Descriptors: Foreign Countries, Higher Education, Universities, Student Needs
Barnett, Kate – 1997
Research examining issues of training provision for public and private training providers in Australia over the past 6 years was reviewed. Selected conclusions of the review were as follows: (1) national training reform has promoted competitive delivery of vocational and technical education (VET) by seeking to remove impediments faced by…
Descriptors: Access to Education, Change Strategies, Competency Based Education, Competition