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Gray, David – International Journal of Learning and Change, 2012
To help increase the effectiveness of self-directed teams, this paper studies the attitudes and behaviour of self-directed team members during the course of a computer simulated marketing strategy game. Self-directed teams are used widely throughout organisations yet receive little scrutiny when they undertake a task which is subject to conditions…
Descriptors: Emotional Intelligence, Teamwork, Marketing, Learning
Fleischman, David; Raciti, Maria; Lawley, Meredith – Journal of Marketing for Higher Education, 2015
Increased competition for the international student market has motivated universities to modernize their marketing strategies. Community engagement is an important component of students' international university experience and represents a potential point of competitive advantage. Developing marketing strategies around university-student-community…
Descriptors: Foreign Students, Student Recruitment, Community Involvement, Marketing
Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
Mazzarol, Timothy W.; Soutar, Geoffrey N. – International Journal of Educational Management, 2008
Purpose: The global market for international students have become highly competitive and many institutions, particularly higher education institutions, rely heavily on fee income from overseas students. This study aims to examine the countries from which Australian education institutions draw such students and used this information to better…
Descriptors: Foreign Students, Multivariate Analysis, Foreign Countries, Student Recruitment
Arambewela, Rodney; Hall, John; Zuhair, Segu – Journal of Marketing for Higher Education, 2005
The growth in the international education market within the next two decades will be dominated by Asia, accounting for almost 70% of the global demand for international higher education (Bohm et al., 2002). The market attractiveness with significant pecuniary and non-pecuniary gains from full-fee paying students will result in a more competitive…
Descriptors: Higher Education, International Education, Student Attitudes, Factor Analysis