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Direct linkArambewela, Rodney; Hall, John; Zuhair, Segu – Journal of Marketing for Higher Education, 2005
The growth in the international education market within the next two decades will be dominated by Asia, accounting for almost 70% of the global demand for international higher education (Bohm et al., 2002). The market attractiveness with significant pecuniary and non-pecuniary gains from full-fee paying students will result in a more competitive…
Descriptors: Higher Education, International Education, Student Attitudes, Factor Analysis
