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Direct linkFleischman, David; Raciti, Maria; Lawley, Meredith – Journal of Marketing for Higher Education, 2015
Increased competition for the international student market has motivated universities to modernize their marketing strategies. Community engagement is an important component of students' international university experience and represents a potential point of competitive advantage. Developing marketing strategies around university-student-community…
Descriptors: Foreign Students, Student Recruitment, Community Involvement, Marketing
