In this article, Brent Beal, and Heather Olson Beal respond to comments made about their article: "Rethinking the Market Metaphor: School Choice, the Common Good, and the National Football League," appearing in this issue of the Journal of School Choice. Comments were made by Vitteritti, Houck, Coulson, Bast, and Merrifield. In their hope to steer the the dialogue in a positive direction they begin their their response with a brief discussion of rainbows, then briefly address each comment and conclude their response by saying that they hope to continue participation in this dialogue going forward.