The present research effort aims to better understand parental choice of the Israeli Palestinian-Jewish bilingual primary schools and its implications in contributing (or not) to fostering multicultural and co-existence educational efforts in conflict-ridden societies. The manuscript offers a short description of the educational initiative under examination and the socio-political contexts within which it has evolved. The research was conducted using qualitative methodologies and includes in-depth two hour interviews which were conducted with 12 parents (six Palestinian parents and six Jewish parents). The parents were from two bilingual schools. The themes identified in the analysis are presented and discussed critically in terms of majority-minority relations. (Contains 1 note.)