From its inception in 1914 until 1940, the New Mexico Agricultural Extension Service was quite successful in delivering educational programs to non-English speaking, Hispanic women in Santa Fe County and almost totally unsuccessful in Dona Ana County. Criteria for success were involvement of ethnic women in the program, ability to adapt national and state programs to local economic and social conditions and needs of these constituents, the amount and quality of transfer of technology occurring, and the number of rural people able to remain on the land. Fabiola Cabeza de Baca, Santa Fe County extension agent from 1929-1940, was primarily responsible for the agency's success in northern New Mexico. She reached 80% of farm families by organizing 13 adult clubs and children's food, clothing, and gardening clubs; providing weekly newspaper columns in Spanish; helping Hispanic women obtain canning equipment and sewing machines; encouraging women to take an interest in the interiors of their homes; and promoting sale of traditional handicrafts. Service in southern Dona Ana County was hampered by lack of Hispanic, bilingual agents; frequent agent turnover; lack of funds; affiliation with the Anglo-oriented Farm Bureau; and strict gender segregation of children's clubs. (NEC)