Public health campaigns have the potential to correct vaping misperceptions. However, campaigns highlighting vaping harms to youth may increase misperceptions that vaping is equally/more harmful than smoking. Vaping campaigns have been implemented in the United States and Canada since 2018 and in England since 2017 but with differing focus: youth…

This article responds to a university's anti-discrimination campaign, ostensibly launched to combat racism. Taking up poststructural principles and anchored in anti-racism literature, we employ a discourse analysis to examine the truth productions about racism circulated by the campaign, and the subject positions to which they give rise. We…

The LiveLighter® 2016 'Junk Food' campaign ran for 5 weeks in Western Australia (WA) and urged adults to reduce their junk food consumption to avoid weight gain and associated chronic disease. A cohort design assessed campaign impact on knowledge, beliefs and behaviour. Pre-campaign (n = 1501) and post-campaign (n = 737) telephone surveys of WA…

In the 1960s and 1970s, mass campaigns were the dominant model of adult literacy provision, especially in countries of the Global South. After a long absence, there is now a revival of international interest in this model. This paper looks back on the earlier history of mass campaigns and the geopolitical reasons for their rejection, to help make…

This is a summary of a case study that analyses two campaigns for parents in Israel: the Magic Moments campaign focussing on the Hebrew speaking population and the Beautiful Moments campaign focussing on the Arabic speaking population. Both campaigns aimed to raise parental awareness of how the time they spend with children contributes to child…

The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

This article describes a focus group study exploring university students' perspectives of sexual violence prevention campaigns with the goal of developing a social marketing campaign that would resonate with university students. Seventy-one students at one university in Aotearoa/New Zealand provided feedback in 15 focus groups. Findings of an…

Purpose: This study looked at the impact of a community-based public health campaign on hypertension and diabetes mellitus awareness and prevention, as well as student experiential learning in a campaign conducted by pharmacy students. Design/methodology/approach: A convenience sampling cross-sectional pre-post survey was done to assess disease…

In this study, since no candidate received more than fifty percent of the votes in the TRNC Presidential election held on October 11, 2020, the election campaign visions of the candidates who made it to the second round and their latest commercials were analyzed using discourse analysis. For this purpose, the political advertising campaign…

This case study analyses two campaigns developed by the Bernard van Leer Foundation and Hop! Media Group for parents in Israel: the Magic Moments campaign focussing on the Hebrew speaking population and the Beautiful Moments campaign focussing on the Arabic speaking population. Both campaigns aimed to raise parental awareness of how the time they…

This paper applies the concept of a crowdsourcing campaign in the context of entrepreneurial education, and reports the perception of participants in such application in a large business school. The classroom task is to prepare a crowdfunding campaign for their university in a freely available digital platform, having identified a relevant problem…

In July 2020 the New Zealand Human Rights Commission launched their Voice of Racism digital experience as part of their Give Nothing to Racism Campaign. On the website you can "experience" the racism felt by real New Zealanders as performed by internationally acclaimed New Zealand director Taika Waititi. The immersive campaign provides…

We examine the effect of an integrity pilot campaign on undergraduates' behavior. As with many costly small-scale experiments and pilot programs, our statistical inference has to rely on small sample size. To tackle this issue, we perform a Bayesian retrospective power analysis. In our setup, a lecturer intentionally makes mistakes that favors…

Children in impoverished settings face a multitude of risk factors that may impact early childhood development (ECD). Poor ECD can lead to negative outcomes and the continuation of the intergenerational cycle of poverty. Early stimulation from caregivers can counter the effects of risk factors. Increased developmental literacy supports positive…

The "Make Healthy Normal" obesity prevention mass media campaign was implemented in New South Wales, Australia from 2015 to 2018. This study evaluated Phase 2 (2017-18) of that campaign, using three cross-sectional online surveys with men aged 18-54 years (n = 4352) and six focus groups with men aged 35-54 years and parents with children…