Examines the general strategies of Bill Clinton and George Bush in the 1992 presidential campaign regarding the abortion issue among the complex of family values appeals and in the context of the "culture war." Analyzes the rhetorical power of the dead fetus image shown in campaign advertising. Speculates on the influence of the abortion…

Finds that both men and women participated in political discussion quite actively; men talked about the campaign with significantly more people than women; women named their husbands as their main political discussants, while men mentioned friends and coworkers; and there was close agreement between people's perceptions of their discussants'…

Compares three television networks' treatments of "A New Beginning" (a Reagan campaign film shown at the 1984 Republican National Convention) and examines the effects on viewers of one network's critical preview of the film. Assesses the uses and limitations of rhetorical criticism in television coverage of political campaigns. (SR)

Results indicate that (1) voters' attitudes toward the candidates, issues, and parties stabilized after the election and (2) the first two debates were the most important events of the campaign with their greatest effects being felt between one and two weeks after the events. (PD)

Uses a Burkean approach that focuses on identification arising out of his four master tropes to explicate how campaign communications (strategic or unintentional, from the campaigners themselves or from other sources) in the 1992 presidential campaign produce a development of meanings in which certain issues and images may establish interpretive…

Interviews with media coordinators Peter Dailey and Gerald Rafshoon reveal the rationale for television advertising techniques used during the 1980 presidential campaign. Epilog reinforces the importance of the study of this kind of reality communication for speech communication scholars and students. (PD)

Examines the hecklers and their tactics as well as the major candidates' strategies for dealing with this phenomenon during the 1968 campaign. Assesses the heckling's legitimacy in light of the First Amendment which protects the rights of both the hecklers and speakers to be heard. (JMF)

Examines 39 speeches from the Democratic and Republican national conventions (1972-1992) for discussion of women's issues, women's roles, and men's roles. Concludes that when politicians spoke of women's concerns, they largely ignored actual issues, and instead focused their attention on women's roles in society. (SR)

Investigates the influence of negative advertising in political campaigns. Concludes that negative advertising reduces the image evaluation of the targeted politician. (SRT)

Examines four interrelated organizational models of charisma and the debate that has accompanied them. Uses the models to analyze the rhetoric of leadership of George Bush, Bill Clinton, and Ross Perot in the 1992 presidential campaign. (SR)

Presents personal interviews with Dr. William Lee Miller, a former speechwriter for Adlai Stevenson's 1956 campaign for President; Dr. Robert Turner, a former speechwriter for presidents Harry Truman and John Kennedy; and Mrs. Dorothy Collins, a speechwriter for several key administrators at a major midwestern university. (JK)

Examines the effectiveness of slogans based on the symbolic nature of human beings and then identifies the functions and characteristics of slogans as they are used in movements and campaigns. Provides a classification system to view the slogan as a rhetorical device and social symbol. (JMF)

Examines an approach to generic embodiments that rehistoricizes a rhetorical act once it has been identified as an instance of a particular genre. Uses Barry Goldwater's 1964 campaign rhetoric, which embodied a Jeremiad, and Ronald Reagan's subsequent recovery and revaluation of that rhetoric to illustrate the approach. (SR)

Outlines a framework which uses the rhetorical approach of generic criticism for the analysis of issues-management campaigns (instances of public relations discourse in which an organization makes explicit efforts to influence public policy). Outlines organizing principles, situational requirements, and substantive and stylistic characteristics.…

Examines women's political persuading between 1964 and 1984. Draws data from existing surveys done during Presidential election campaigns. Finds women's political persuading increased significantly during these years but lagged behind men's. Explores antecedents of women's political persuading represented in two constructs, access and competence.…