Identity, referring to the views we have about ourselves, the knowledge and images we employ, is essentially a narrative of the self conception on the part of the individual. Awareness of one's consciousness is neither an impulsive occurrence, nor an immutable conception as part of the genetic heritage. To the contrary, the development of the…

Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…

This paper examines the U.S. college admissions market in the late 1980s and 1990s and how enrollments have shifted, competition has increased, and nonschool-based services have mushroomed. Introduced is the concept of admissions management: a constellation of behaviors which include, among others, the buying of services to help mostly…

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…

This document consists of materials used in a presentation on the Brown County (Kansas) Vocational Work Program to train students in general work behaviors and skills and to prepare them for paid employment in the community. Introductory materials describe the program's purpose, structure, and objectives. The text of specific regulations governing…

Scientific journal publishers have very little commercial experience with electronic full text distribution and it is difficult to segregate the effect of pricing on user acceptance and behavior. This paper examines some of the known experiences and ongoing and proposed experiments to get a sense of the interaction of pricing and user acceptance…

Many heterosexuals have not altered their sexual practices in response to the threat of Acquired Immune Deficiency Syndrome (AIDS). Knowledge of risk alone appears to have little effect on altering sexual behavior; more complex psychological factors seem to be involved. Condom use to prevent the spread of Human Immunodeficiency Virus is a unique…

Prompted by the lack of use and gratification studies that have concerned themselves with an examination of newspaper-related behaviors such as subscribing versus not subscribing, buying single copies versus not reading at all, and weekday versus Sunday newspaper readership, a study conducted a telephone survey of 543 persons to determine whether…

The reconciliation of federal purposes (to bring change to those who do and those who don't welcome it) with a user-driven system (a system that maximizes user self-determination) is the basic paradox analyzed in this speech. One of the principles of organizational development is that unless the individual's perceived self-interest can be engaged,…

A study investigated the learning of consumer skills by adolescents, using two theoretical approaches--the social learning and the family communication pattern approaches. It was hypothesized that (1) assuming that parents are more experienced consumers than are adolescents, frequent discussion with parents on consumption matters are likely to…

This paper takes the position that toys can significantly modify children's behavior and that considerable care needs to go into the decisions one makes when buying a toy. Toys are regarded as educational aids and sources of potential learning. A given toy can provide a variety of lessons. Such lessons include: (1) learning about the various…

The need for a "systems" approach to school-based social competency training has been highlighted by a national commission and the U.S. Department of Education. The Pupil Involvement/Problem-Solving with People (PI/PSP) curriculum has adapted numerous, well-researched social compentency training models targeted for elementary classroom use.…

To avoid "burn out" from the general tensions of the times and from the severe demands of the teaching profession, English teachers need to exploit the means of renewal. Having literature at their command, English teachers can reconstruct themselves again and again through the dynamic interplay of human imagination and language artistically…